The Wrigley Small Business Activation: “Discover Wrigley” is a one-day community event designed to drive foot traffic, increase visibility, and showcase the diverse small businesses along the Pacific Avenue and Willow corridors. Through a Business Passport Walk, cultural performances, food tastings, and a corridor beautification kickoff, the event will bring residents and businesses together in a lively, family-friendly environment.

More than just a festival, this activation demonstrates how collective action can create safer, cleaner, and more vibrant streets while celebrating Wrigley’s culture and community pride.

Proudly Going Sustainable! The Wrigley Small Business Activation will promote walkability by encouraging residents to explore the corridor on foot. A QR code system will be used for the Business Passport Walk, making it easy to check in at businesses and access promotions without paper waste. Participating businesses will also be encouraged to use recyclable materials and adopt eco-friendly practices during the event.